Blogs & Interviews

Insightful content for communications and digital experts
Articles by
Hayat Rachi
Kalust Manukyan on failure, navigating the digital realm and the ethics of marketing

Kalust Manukyan on failure, navigating the digital realm and the ethics of marketing

We spoke to Kalust Manukyan, Head of Marketing at Barnet and Southgate College, to discuss the evolving needs of the marketing sector, staying focused and the long term successes borne out of failure.
Suzanne Hughes on succeeding in an ever-changing comms environment

Suzanne Hughes on succeeding in an ever-changing comms environment

Suzanne Hughes, head of corporate communications for Humberside Police, chats with us about her comms career and her tips for success in the field.
Darren Caveney on creating new narratives, effective two-way communications and the importance of working hard and being nice to people

Darren Caveney on creating new narratives, effective two-way communications and the importance of working hard and being nice to people

Want to learn from the best? Get stuck into our interviewing communicators series. This week, we're chatting with Darren Caveney of comms2point0.
Make reading time sexy again: how this overlooked metric could unlock huge comms success

Make reading time sexy again: how this overlooked metric could unlock huge comms success

Read on to bust myths around bounce rate and reading time, and learn how to keep your audiences engaged for the length of your webpage.
Ross Wigham on change, disruption and why frontline staff should be at the heart of NHS comms

Ross Wigham on change, disruption and why frontline staff should be at the heart of NHS comms

Ross Wigham presents a strong case for frontline staff to be at the forefront of NHS comms and discusses the toughest year in his career to date.
Want to up your web page game? Here are the 6 things you need to prioritise

Want to up your web page game? Here are the 6 things you need to prioritise

Feel like your website isn't hitting the mark? We analysed dozens of top-performing webpages to find out what they all have in common. You're welcome.
Lou Gibson on public perception, evidence-based working and why comms people shouldn't take it all so seriously

Lou Gibson on public perception, evidence-based working and why comms people shouldn't take it all so seriously

Lou Gibson has just been nominated for Communicator of the Year for her outstanding work in the public sector comms space. Find out why in our interview.
Gabriele Severini on being ready to scrap your plan and learning at all times

Gabriele Severini on being ready to scrap your plan and learning at all times

Want to learn from the best? Our interview series is the best place to get advice from those with their finger on the pulse of what's new in the comms arena.