Traditional ways of gauging reader opinion, like email requests and comment sections, are ineffective. Direct, anonymous feedback and reactions are not.

Content writers should gear their articles toward answering the question the reader asks the search engine. React & Share helps you do it.

Public institutions are turning to the internet to host information citizens need. Problem is, analytics tools don't listen, they track. What's the solution?

The Barcelona Principles 3.0 have been updated with a wider scope, with guiding advice for any communications from any organization. Read our breakdown here.

Getting an evergreen article means you're doing something right. Why is this the case, and how do you write them? Inform more of your readers by reading our guide.