Welcome to the Comms Corner, a video series by React & Share where we check in with inspiring comms leaders at the forefront of the industry. 

For our second episode of the Comms Corner, we caught up with Darren Caveney, creator of comms2point0, owner of Creative Communicators, founder of the UnAwards and organiser of Comms Unplugged.

“Are we artists, or are we scientists? For me, it’s both.”

We explored what the future looks like for public sector comms teams, and uncovered the six next big things in the public sector comms arena.

“We’re bombarded with over 10,000 messages a day. The chances of our messages having traction are small for all of us, and we’re going to have to work hard to stand out in that noisy, cluttered marketplace. But having the data to help, and having the tools to inform has to give us a better shot at success.”

Dive in to hear Darren’s fantastic advice on future-proofing your public sector comms strategy.

👇 Watch the video below!