Mark Webb, head of comms for Shift.ms, joins us to chat about some irreplaceable skills an effective communicator must have.

Melissa Ittoo, digital communications manager at the Institute for Government, stresses the importance of listening to internal voices and external readers.

Nick Thompson, head of communications for the Royal Borough of Kensington and Chelsea, shares insights from his long experience in the industry.

George Emery, digital content and comms manager at the London Ambulance Service NHS Trust, joins us to share his take on the future of comms and essential skills for success.

Lucy Denton, director of comms for the Gambling Commission, shares with us her views on the essential skills for comms success and the importance of impact over outputs.

Katherine Raven, head of communications and engagement at Mid and South Essex Health and Care Partnership, shares her rigorous and comprehensive list of secrets for success in the comms field.

Daisy Oakes, communications coordinator at Devon Partnership NHS Trust, joins us to share her unconventional journey into comms and her secrets of comms success.

Paul Masterman, interim director of communications/communications consultant at Idsall Limited, joins us for a very clever interview on the upgraded importance of comms post-Covid.

Traditional ways of gauging reader opinion, like email requests and comment sections, are ineffective. Direct, anonymous feedback and reactions are not.

Content writers should gear their articles toward answering the question the reader asks the search engine. React & Share helps you do it.