Blogs & Interviews
Insightful content for communications and digital experts

Oliver Ellis on working in an NHS Trust during the pandemic and the importance of being insights-driven
We caught up with Oliver Ellis, External Communications Officer at North Bristol NHS Trust, to delve deeper into the comms challenges faced from within the NHS during the coronavirus pandemic.

Suzanne Hughes on succeeding in an ever-changing comms environment
Suzanne Hughes, head of corporate communications for Humberside Police, chats with us about her comms career and her tips for success in the field.

Kalust Manukyan on failure, navigating the digital realm and the ethics of marketing
We spoke to Kalust Manukyan, Head of Marketing at Barnet and Southgate College, to discuss the evolving needs of the marketing sector, staying focused and the long term successes borne out of failure.

How to overcome time constraints in comms
Constantly running out of time? In the new normal, time has become our most valuable resource. Read on to learn how to overcome time constraints.

9 things your comms team should be measuring in 2021
Want to know how to prove your worth at work? Read on to learn about the 9 things your comms team should be measuring to demonstrate your successes.

Darren Caveney on creating new narratives, effective two-way communications and the importance of working hard and being nice to people
Want to learn from the best? Get stuck into our interviewing communicators series. This week, we're chatting with Darren Caveney of comms2point0.

Make reading time sexy again: how this overlooked metric could unlock huge comms success
Read on to bust myths around bounce rate and reading time, and learn how to keep your audiences engaged for the length of your webpage.

Ross Wigham on change, disruption and why frontline staff should be at the heart of NHS comms
Ross Wigham presents a strong case for frontline staff to be at the forefront of NHS comms and discusses the toughest year in his career to date.

Want to up your web page game? Here are the 6 things you need to prioritise
Feel like your website isn't hitting the mark? We analysed dozens of top-performing webpages to find out what they all have in common. You're welcome.

Lou Gibson on public perception, evidence-based working and why comms people shouldn't take it all so seriously
Lou Gibson has just been nominated for Communicator of the Year for her outstanding work in the public sector comms space. Find out why in our interview.